A student’s perspective provides a fresh reminder of what social media is all about. Social Media Marketing is one of the most difficult classes I have ever taught. And, many of my students say it is one of the most difficult classes that they have ever taken. Keeping up with the constant changes in social […]
Is LinkedIn a Place Where Your Resume Goes to Die?
August 8, 2016 by
Building a professional LinkedIn profile to reach the level of All-Star is good, but going All-In with social sharing to amplify your personal brand is better.
Schooled in Social Media 2016: Lessons Learned for Personal Branding
May 18, 2016 by
Even students born into a daily use of their personal Facebook and Snapchat discovered that social media marketing for personal branding and job search requires time management, consistency, a good PLN, and a career focused strategy. Use of social media for personal branding and job search is not as easy as first expected. It takes […]
The Circus is Coming to Town: A Digital Marketing Update
January 11, 2016 by
Digital and social media have changed communication and the practice of marketing. This blog post tells a story about this paradigm shift.
The Foolhardiness of Mismanaging Your Twitter Streams
August 11, 2014 by
Twitter is love. Twitter is hate. It depends upon whom you ask. Not surprisingly, Twitter continues to grow as new users, new features, and new investors discover its benefits. As a Twitter user since 2009, I have had my share of rejoices, discoveries, frustrations, and learning experiences. For now, the positives of using Twitter do […]
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