Future-Proof Your Personal Name SEO for Personal Branding & Job Search

Personal name SEO requires a personal name claim along with a complete and consistent use of your resume name, both on and off the web. “Call him Voldemort, Harry. Always use the proper name for things.” ~ J.K. Rowling, Harry Potter and the Sorcerer’s Stone. And, so should you always use the proper resume name for […]

Do’s & Don’ts When Using Blogging for Personal Branding & Job Search

There are many benefits and reasons to blog. Yet, the strategies for blogging are quite different when blogging for personal branding, job search, or career. This blog post explains the process and tools needed.

The Circus is Coming to Town: A Digital Marketing Update

Digital and social media have changed communication and the practice of marketing. This blog post tells a story about this paradigm shift.

A Social Media Thanksgiving 2014 (with PB&J Snacks)

Thanksgiving is a time for thanks. With this blog post I give thanks for the social media platforms and tools that have guided me on the social web.  Social media is now embedded deeply into my life and my career. Since my blog is about using social media marketing for personal branding and job search […]