Your social profiles and the social sharing of career-related content should confirm your personal brand identity to others and provide support for personal name SEO. Content has power for personal branding. The social sharing of curated or created content can: (1) show others what you are learning and thinking, (2) define your personal brand identity, […]
Schooled in Social Media Spring 2017: Back to Basics
May 15, 2017 by
A student’s perspective provides a fresh reminder of what social media is all about. Social Media Marketing is one of the most difficult classes I have ever taught. And, many of my students say it is one of the most difficult classes that they have ever taken. Keeping up with the constant changes in social […]
9 Ways to Social Refresh Your Personal Brand on LinkedIn
October 24, 2016 by
Social sharing and conversations on LinkedIn can provide career confirmation, amplify your personal brand, and build, maintain or renew relationships. When considering your personal brand on the social web, it is important to think about how to get others to notice, engage, and remember you and your desired personal brand identity. In a previous blog […]
Schooled in Social Media 2016: Lessons Learned for Personal Branding
May 18, 2016 by
Even students born into a daily use of their personal Facebook and Snapchat discovered that social media marketing for personal branding and job search requires time management, consistency, a good PLN, and a career focused strategy. Use of social media for personal branding and job search is not as easy as first expected. It takes […]
A Social Media Thanksgiving 2014 (with PB&J Snacks)
November 25, 2014 by
Thanksgiving is a time for thanks. With this blog post I give thanks for the social media platforms and tools that have guided me on the social web. Social media is now embedded deeply into my life and my career. Since my blog is about using social media marketing for personal branding and job search […]
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