Successful personal branding and job search requires both social media and physical networking. This blog post offers strategic suggestions for the convergence or grounding of these networking efforts when using Twitter. Sometimes I worry about my marketing students. Yes, many are strategically active on social media, and continue to learn. However, my concerns are more […]
LinkedIn to Real Life (Part 2: Managing Connections)
February 8, 2015 by
Successful personal branding and job search requires both social media and physical networking. This blog post offers strategic suggestions for organizing and managing your connections on LinkedIn for increased networking convergence. LinkedIn provides its greatest value as a social media network when grounded in the real world. The concept of networking convergence and making physical […]
LinkedIn to Real Life (Part 1: Making Connections)
January 12, 2015 by
Successful personal branding and job search requires both social media and physical networking. This blog post offers 13 connection strategies for the convergence of these networking efforts when using LinkedIn. It is easy to get lost in social media networking and forget about traditional physical networking. However, they complement each other and require convergence. In […]
Networking Convergence: When Digital Meets Physical
December 3, 2014 by
Successful self-marketing requires both social media and physical networking. This blog post addresses the importance of networking convergence for personal branding, job search, and career advancement. Social media networking is a lot like physical networking. Yet, they are different. Think about it. Everyone from near graduates to CEOs know and understand the importance and necessity […]
A Social Media Thanksgiving 2014 (with PB&J Snacks)
November 25, 2014 by
Thanksgiving is a time for thanks. With this blog post I give thanks for the social media platforms and tools that have guided me on the social web. Social media is now embedded deeply into my life and my career. Since my blog is about using social media marketing for personal branding and job search […]
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