Social Media Marketing & the Butterfly Effect

As a marketing professor at the University of Northern Colorado, I need to learn more of how to do social media marketing. If I don’t learn to do social media marketing, then I won’t be able to teach it effectively to my marketing students. If I don’t teach it effectively to my marketing students, then […]

Twitter is the Gateway Drug to Blogging

I confess. I love social media. And just between you and me, I may be addicted. So far: I don’t drive and Tweet. I don’t drink and Tweet. I have never referred to the pound symbol as a hashtag. I don’t auto post across platforms. And, I don’t have a dog named Twitter or Retweet. […]

I Tweet. Therefore, I Am

Succinct because I have to get my point across in 140 characters, preferably less. Informed because I have developed and continue to build a personal learning network (PLN) on my topic(s) of career focus. Helpful because I social share links to current content of value to my target. Creative because I also social share links […]

Dress Your Personal Brand for Social Sharing Success

There is an often repeated saying: “Dress for the job you want, not for the job you have.” ~ Anonymous Click to Tweet I strategically believe this sentiment also applies to social sharing and personal branding. Even though you may choose to Tweet or blog while naked, what you share in the social media represents […]