About the Author

I Love You More Than I Love Social Media

No doubt, social media has become a ubiquitous part of our lives. Some go to bed with social media. Others wake up to social media.  And, during the day, many of us check our social media more often than we check our email. I love social media, and it shows. Unfortunately, on more than one […]

A Social Media Thanksgiving

At the beginning of this week of Thanksgiving 2013, I thought it appropriate to share with my blog readers and social media connections my thanks for the many social media platforms and tools that have supported my digital life.  1. I am thankful for my career as a Digital Marketing Professor.   I now use social […]

Social Media Marketing & the Butterfly Effect

As a marketing professor at the University of Northern Colorado, I need to learn more of how to do social media marketing. If I don’t learn to do social media marketing, then I won’t be able to teach it effectively to my marketing students. If I don’t teach it effectively to my marketing students, then […]

Twitter is the Gateway Drug to Blogging

I confess. I love social media. And just between you and me, I may be addicted. So far: I don’t drive and Tweet. I don’t drink and Tweet. I have never referred to the pound symbol as a hashtag. I don’t auto post across platforms. And, I don’t have a dog named Twitter or Retweet. […]