The use of social media can make or break a near or recent graduate’s personal brand, job search, or career advancement. Just the mention of a job search can bring fears, worries, and stress to near and recent graduates. This is even more so today than yesterday. The resume and job interview are only a […]
Reimagine Your Content and Social Sharing for Personal Name SEO
August 28, 2017 by
Your social profiles and the social sharing of career-related content should confirm your personal brand identity to others and provide support for personal name SEO. Content has power for personal branding. The social sharing of curated or created content can: (1) show others what you are learning and thinking, (2) define your personal brand identity, […]
Future-Proof Your Personal Name SEO for Personal Branding & Job Search
June 5, 2017 by
Personal name SEO requires a personal name claim along with a complete and consistent use of your resume name, both on and off the web. “Call him Voldemort, Harry. Always use the proper name for things.” ~ J.K. Rowling, Harry Potter and the Sorcerer’s Stone. And, so should you always use the proper resume name for […]
Google Yourself for Personal Name SEO and Personal Branding
May 29, 2017 by
Is your resume name optimized for a Google search? If not, then you need to complete a personal name SEO audit. I began my academic career with a middle E. By including my middle name initial on all my journal publications and conference presentations, I sought to distinguish myself from all the other Denny […]
Schooled in Social Media Spring 2017: Back to Basics
May 15, 2017 by
A student’s perspective provides a fresh reminder of what social media is all about. Social Media Marketing is one of the most difficult classes I have ever taught. And, many of my students say it is one of the most difficult classes that they have ever taken. Keeping up with the constant changes in social […]
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