The Foolhardiness of Mismanaging Your Twitter Streams


Twitter is love.  Twitter is hate. It depends upon whom you ask. Not surprisingly, Twitter continues to grow as new users, new features, and new investors discover its benefits. As a Twitter user since 2009, I have had my share of rejoices, discoveries, frustrations, and learning experiences. For now, the positives of using Twitter do […]

A Social Media Enthusiast Walked Into a Bar

Social Media

A social media enthusiastic life can sometimes be overwhelming to others.

This story illustrates that social networking should complement, not replace, traditional physical networking for personal branding and job search.

Click Into the Serendipity of Twitter for a Social Media Refresh

serendipity of twitter

I admit it.  I am a list maker.  To do lists. “Honey do” lists. Blog post lists. I also like to make and use Twitter lists and have previously written about using Twitter lists for personal branding and job search. The Value of Using Twitter Lists. My Twitter lists are of my favorite Twitter people […]

Schooled in Social Media: 12 Undergrads Share Lessons Learned

Social Media

The semester is near over. Grading is almost done. My students have learned well. In a previous blog post I wrote about the lessons our Moms can teach us about using social media; now I write about what we can learn from my millennial undergraduate marketing students. The Project. In my Spring 2014 Social Media […]

Always Wear Clean Underwear & Other Social Media Lessons From Mom


It is that time of year to celebrate our moms. And, a time for remembering some of the odd utterances made by my mom to address my rambunctious childhood behaviors. Insightfully, a lot of the things my mom used to say make a lot of sense when applied to my use of social media. “Most […]