A Personal Branding Strategist Walked Into That Same Bar

Personal branding requires networking, both physical networking and social media networking. This is a story of their convergence and the essential role of LinkedIn.   You can learn a lot in a bar.   In a bar there is always someone willing to talk and teach you a few things about life, perhaps even about […]

3 Personal Brand Killing Habits to Unlearn Now

Personal brand killing habits learned in college can delay a young professional’s job and career future. This blog post addresses three habits that need unlearning before irreparably damaging a job applicant or an employee’s personal brand in the eyes of important career stakeholders. College is a time for independence.  College is a time for fun. […]

Breaking Bad Social Media Behaviors Not Safe For Personal Branding

The use of social media has become a daily part of our lives at work and at play. As your social sharing moves from private to public media, precautions are needed to protect your personal brand, job search, and career.  With social media it is easy to jump in feet first without using your head. […]

Schooled in Social Media 2015: Millennials Share for Personal Branding

Even students born into a daily use of their personal Facebook discovered that social media marketing for personal branding and job search requires time management, consistency, a good PLN, and a career focused strategy. It is that time again.  Skiing at Arapahoe Basin has turned slushy. The Colorado Rockies have returned to Coors Field. And, […]

Tweets on the Ground: Optimizing Twitter for Personal Branding

Successful personal branding and job search requires both social media and physical networking. This blog post offers strategic suggestions for the convergence or grounding of these networking efforts when using Twitter. Sometimes I worry about my marketing students.  Yes, many are strategically active on social media, and continue to learn. However, my concerns are more […]