LinkedIn is what you make it. You control your public profile, your connections, and the social shares visible in your home stream. So, go all-in and make it your best. Dear Reid Hoffman, I am sure you have heard it all before. “I haven’t used LinkedIn in over a year.” “LinkedIn Groups are a waste […]
Ditch the Elevator Pitch for a Social Selling Personal Brand
April 25, 2016 by
Physical networking is a necessity for a personal brand. This blog post presents an alternative to the traditional elevator pitch: a social selling un-pitch.
A Personal Branding Strategist Walked Into That Same Bar
October 19, 2015 by
Personal branding requires networking, both physical networking and social media networking. This is a story of their convergence and the essential role of LinkedIn. You can learn a lot in a bar. In a bar there is always someone willing to talk and teach you a few things about life, perhaps even about […]
Tweets on the Ground: Optimizing Twitter for Personal Branding
March 23, 2015 by
Successful personal branding and job search requires both social media and physical networking. This blog post offers strategic suggestions for the convergence or grounding of these networking efforts when using Twitter. Sometimes I worry about my marketing students. Yes, many are strategically active on social media, and continue to learn. However, my concerns are more […]
LinkedIn to Real Life (Part 2: Managing Connections)
February 8, 2015 by
Successful personal branding and job search requires both social media and physical networking. This blog post offers strategic suggestions for organizing and managing your connections on LinkedIn for increased networking convergence. LinkedIn provides its greatest value as a social media network when grounded in the real world. The concept of networking convergence and making physical […]
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