4 Telltale Questions to Uncover a Personal Brand That Stinks

Excuse me, while I hold your nose. True: “You may not need a personal brand, but you have one.” You, I, and everyone have a personal brand image (or how others see you in a particular situation or environment). Begin to understand by answering these 4 telltale questions: 1. How would your co-workers describe you? […]

Psst . . . Your Digital Life Needs Branding

Come closer. I want to let you in on a little secret. Personal branding is just a fancy marketing word for . . .  Reputation. Ah, now you understand what all the hoopla surrounding personal branding is about. And, there is another word important for this newfangled marketing concept of personal branding . . . […]