Personal branding requires networking, both physical networking and social media networking. This is a story of their convergence and the essential role of LinkedIn. You can learn a lot in a bar. In a bar there is always someone willing to talk and teach you a few things about life, perhaps even about […]
3 Personal Brand Killing Habits to Unlearn Now
October 12, 2015 by
Personal brand killing habits learned in college can delay a young professional’s job and career future. This blog post addresses three habits that need unlearning before irreparably damaging a job applicant or an employee’s personal brand in the eyes of important career stakeholders. College is a time for independence. College is a time for fun. […]
Breaking Bad Social Media Behaviors Not Safe For Personal Branding
September 20, 2015 by
The use of social media has become a daily part of our lives at work and at play. As your social sharing moves from private to public media, precautions are needed to protect your personal brand, job search, and career. With social media it is easy to jump in feet first without using your head. […]
Tweets on the Ground: Optimizing Twitter for Personal Branding
March 23, 2015 by
Successful personal branding and job search requires both social media and physical networking. This blog post offers strategic suggestions for the convergence or grounding of these networking efforts when using Twitter. Sometimes I worry about my marketing students. Yes, many are strategically active on social media, and continue to learn. However, my concerns are more […]
Networking Convergence: When Digital Meets Physical
December 3, 2014 by
Successful self-marketing requires both social media and physical networking. This blog post addresses the importance of networking convergence for personal branding, job search, and career advancement. Social media networking is a lot like physical networking. Yet, they are different. Think about it. Everyone from near graduates to CEOs know and understand the importance and necessity […]
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