About the Author

4 Telltale Questions to Uncover a Personal Brand That Stinks

Excuse me, while I hold your nose. True: “You may not need a personal brand, but you have one.” You, I, and everyone have a personal brand image (or how others see you in a particular situation or environment). Begin to understand by answering these 4 telltale questions: 1. How would your co-workers describe you? […]

I Tweet. Therefore, I Am

Succinct because I have to get my point across in 140 characters, preferably less. Informed because I have developed and continue to build a personal learning network (PLN) on my topic(s) of career focus. Helpful because I social share links to current content of value to my target. Creative because I also social share links […]

Dress Your Personal Brand for Social Sharing Success

There is an often repeated saying: “Dress for the job you want, not for the job you have.” ~ Anonymous Click to Tweet I strategically believe this sentiment also applies to social sharing and personal branding. Even though you may choose to Tweet or blog while naked, what you share in the social media represents […]

Psst . . . Your Digital Life Needs Branding

Come closer. I want to let you in on a little secret. Personal branding is just a fancy marketing word for . . .  Reputation. Ah, now you understand what all the hoopla surrounding personal branding is about. And, there is another word important for this newfangled marketing concept of personal branding . . . […]

Blogging is for Dummies

I blog. And, I am a dummy. And, because there are many things that I don’t know. All the more reason for me to learn about it.  I read blogs because I want to learn. I write a blog because I want to learn even more. I became a professor because I have always had […]