I Tweet. Therefore, I Am

Personal Branding, Twitter, Social Media Marketing

I Tweet, Therefore I Am


because I have to get my point across in 140 characters, preferably less.


because I have developed and continue to build a personal learning network (PLN) on my topic(s) of career focus.


because I social share links to current content of value to my target.


because I also social share links to the original content from my blog.


because I try to share a bit of my personality with occasional humor and interesting life hacks.


because I use the proper key words and hashtags that my target is searching for.


because my profile/bio and the content I social share defines and reinforces my personal brand identity.


because it is not social if I don’t thank you, follow, follow back, favorite, retweet, @mention, or make lists.


because I more efficiently manage my social life using social media support tools and mobile apps so it becomes a pleasure rather than a chore.


because I regularly monitor and measure my activity for continuous self-learning.

On Twitter

because it makes strategic sense for my personal brand.

“I tweet. Therefore, I am.”


Image credit: adapted from photo by Todd Martin on Flickr.


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Denny McCorkle @DennyMcCorkle

Professor of Marketing, Monfort College of Business at University of Northern Colorado
As a nationally recognized and award winning Marketing Professor in the Monfort College of Business at the University of Northern Colorado, I help students, professors, and professionals to gain a Digital Self Marketing Advantage through the use of social media marketing for personal branding, job search, skills development, career advancement, and life-long learning.