I Tweet. Therefore, I Am

Personal Branding, Twitter, Social Media Marketing

I Tweet, Therefore I Am

Succinct

because I have to get my point across in 140 characters, preferably less.

Informed

because I have developed and continue to build a personal learning network (PLN) on my topic(s) of career focus.

Helpful

because I social share links to current content of value to my target.

Creative

because I also social share links to the original content from my blog.

Entertaining

because I try to share a bit of my personality with occasional humor and interesting life hacks.

Searchable

because I use the proper key words and hashtags that my target is searching for.

Branded

because my profile/bio and the content I social share defines and reinforces my personal brand identity.

Engaging

because it is not social if I don’t thank you, follow, follow back, favorite, retweet, @mention, or make lists.

Organized

because I more efficiently manage my social life using social media support tools and mobile apps so it becomes a pleasure rather than a chore.

Improving

because I regularly monitor and measure my activity for continuous self-learning.

On Twitter

because it makes strategic sense for my personal brand.

“I tweet. Therefore, I am.”

 

Image credit: adapted from photo by Todd Martin on Flickr.

 

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As a nationally recognized and award winning Marketing Professor in the Monfort College of Business at the University of Northern Colorado, I help others to gain a Digital Self Marketing Advantage through use of social media marketing for personal branding, job search, skills development, career advancement, and life-long learning.