The Circus is Coming to Town: A Digital Marketing Update

Digital and social media have changed communication and the practice of marketing. This blog post tells a story about this paradigm shift.

Breaking Bad Social Media Behaviors Not Safe For Personal Branding

The use of social media has become a daily part of our lives at work and at play. As your social sharing moves from private to public media, precautions are needed to protect your personal brand, job search, and career.  With social media it is easy to jump in feet first without using your head. […]

Tweets on the Ground: Optimizing Twitter for Personal Branding

Successful personal branding and job search requires both social media and physical networking. This blog post offers strategic suggestions for the convergence or grounding of these networking efforts when using Twitter. Sometimes I worry about my marketing students.  Yes, many are strategically active on social media, and continue to learn. However, my concerns are more […]

Daddy, What is Social Media?

My blog posts are typically about the how-to and why-to of using social media marketing for personal branding and job search (PB&J). However, I oft times see things in a humorous way, as illustrated with my most popular blog post to date: A Social Media Enthusiast Walked into a Bar. This blog post presents a […]