Digital and social media have changed communication and the practice of marketing. This blog post tells a story about this paradigm shift.
Successful personal branding and job search requires both social media and physical networking. This blog post offers strategic suggestions for the convergence or grounding of these networking efforts when using Twitter. Sometimes I worry about my marketing students. Yes, many are strategically active on social media, and continue to learn. However, my concerns are more […]
My blog posts are typically about the how-to and why-to of using social media marketing for personal branding and job search (PB&J). However, I oft times see things in a humorous way, as illustrated with my most popular blog post to date: A Social Media Enthusiast Walked into a Bar. This blog post presents a […]
Twitter plays an important role in the mixology of social media use for personal branding and job search. This blog post addresses the importance of career focus on developing your Twitter profile and social sharing. Some think Twitter is for the birds. No doubt, it is not always easy to find value in the monotony […]