Schooled in Social Media 2016: Lessons Learned for Personal Branding

Even students born into a daily use of their personal Facebook and Snapchat discovered that social media marketing for personal branding and job search requires time management, consistency, a good PLN, and a career focused strategy. Use of social media for personal branding and job search is not as easy as first expected. It takes […]

The Circus is Coming to Town: A Digital Marketing Update

Digital and social media have changed communication and the practice of marketing. This blog post tells a story about this paradigm shift.

The Foolhardiness of Mismanaging Your Twitter Streams

Twitter is love.  Twitter is hate. It depends upon whom you ask. Not surprisingly, Twitter continues to grow as new users, new features, and new investors discover its benefits. As a Twitter user since 2009, I have had my share of rejoices, discoveries, frustrations, and learning experiences. For now, the positives of using Twitter do […]