Schooled in Social Media 2016: Lessons Learned for Personal Branding

Even students born into a daily use of their personal Facebook and Snapchat discovered that social media marketing for personal branding and job search requires time management, consistency, a good PLN, and a career focused strategy. Use of social media for personal branding and job search is not as easy as first expected. It takes […]

Schooled in Social Media 2015: Millennials Share for Personal Branding

Even students born into a daily use of their personal Facebook discovered that social media marketing for personal branding and job search requires time management, consistency, a good PLN, and a career focused strategy. It is that time again.  Skiing at Arapahoe Basin has turned slushy. The Colorado Rockies have returned to Coors Field. And, […]

Twitter & the Job Search Breakfast Club

Twitter is much more than social networking. First and foremost, it is a personal learning network. This blog post explains how Twitter can be used as a PLN for a better defined personal brand and a more successful job search. I love the smell of Twitter in the morning. The Twitter app on my iPhone […]

Schooled in Social Media: 12 Undergrads Share Lessons Learned

The semester is near over. Grading is almost done. My students have learned well. In a previous blog post I wrote about the lessons our Moms can teach us about using social media; now I write about what we can learn from my millennial undergraduate marketing students. The Project. In my Spring 2014 Social Media […]