The use of social media can make or break a near or recent graduate’s personal brand, job search, or career advancement. Just the mention of a job search can bring fears, worries, and stress to near and recent graduates. This is even more so today than yesterday. The resume and job interview are only a […]
Reimagine Your Content and Social Sharing for Personal Name SEO
August 28, 2017 by
Your social profiles and the social sharing of career-related content should confirm your personal brand identity to others and provide support for personal name SEO. Content has power for personal branding. The social sharing of curated or created content can: (1) show others what you are learning and thinking, (2) define your personal brand identity, […]
Schooled in Social Media Spring 2017: Back to Basics
May 15, 2017 by
A student’s perspective provides a fresh reminder of what social media is all about. Social Media Marketing is one of the most difficult classes I have ever taught. And, many of my students say it is one of the most difficult classes that they have ever taken. Keeping up with the constant changes in social […]
Schooled in Social Media 2016: Lessons Learned for Personal Branding
May 18, 2016 by
Even students born into a daily use of their personal Facebook and Snapchat discovered that social media marketing for personal branding and job search requires time management, consistency, a good PLN, and a career focused strategy. Use of social media for personal branding and job search is not as easy as first expected. It takes […]
Schooled in Social Media 2015: Millennials Share for Personal Branding
May 11, 2015 by
Even students born into a daily use of their personal Facebook discovered that social media marketing for personal branding and job search requires time management, consistency, a good PLN, and a career focused strategy. It is that time again. Skiing at Arapahoe Basin has turned slushy. The Colorado Rockies have returned to Coors Field. And, […]
Connect With Me