My blog posts are typically about the how-to and why-to of using social media marketing for personal branding and job search (PB&J). However, I oft times see things in a humorous way, as illustrated with my most popular blog post to date: A Social Media Enthusiast Walked into a Bar. This blog post presents a […]
Do’s & Don’ts When Using Twitter for Personal Branding & Job Search
October 1, 2014 by
Twitter plays an important role in the mixology of social media use for personal branding and job search. This blog post addresses the importance of career focus on developing your Twitter profile and social sharing. Some think Twitter is for the birds. No doubt, it is not always easy to find value in the monotony […]
Lazy Content Curators & the Bugaboos of Social Sharing
September 3, 2014 by
Content curation plays an increasingly important role when using social media for personal branding and job search. However, social sharing behaviors that dominate with link dropping, auto-posting, and copy-posting are the marks of a lazy content curator. This blog post presents an improved approach for building a more remarkable personal brand identity using social media. […]
A Social Media Enthusiast Walked Into a Bar
July 30, 2014 by
A social media enthusiastic life can sometimes be overwhelming to others.
This story illustrates that social networking should complement, not replace, traditional physical networking for personal branding and job search.
Schooled in Social Media: 12 Undergrads Share Lessons Learned
May 7, 2014 by
The semester is near over. Grading is almost done. My students have learned well. In a previous blog post I wrote about the lessons our Moms can teach us about using social media; now I write about what we can learn from my millennial undergraduate marketing students. The Project. In my Spring 2014 Social Media […]
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