The Circus is Coming to Town: A Digital Marketing Update

Digital and social media have changed communication and the practice of marketing. This blog post tells a story about this paradigm shift.

Schooled in Social Media 2015: Millennials Share for Personal Branding

Even students born into a daily use of their personal Facebook discovered that social media marketing for personal branding and job search requires time management, consistency, a good PLN, and a career focused strategy. It is that time again.  Skiing at Arapahoe Basin has turned slushy. The Colorado Rockies have returned to Coors Field. And, […]

LinkedIn to Real Life (Part 2: Managing Connections)

Successful personal branding and job search requires both social media and physical networking. This blog post offers strategic suggestions for organizing and managing your connections on LinkedIn for increased networking convergence.  LinkedIn provides its greatest value as a social media network when grounded in the real world. The concept of networking convergence and making physical […]

Networking Convergence: When Digital Meets Physical

Successful self-marketing requires both social media and physical networking. This blog post addresses the importance of networking convergence for personal branding, job search, and career advancement. Social media networking is a lot like physical networking.  Yet, they are different. Think about it. Everyone from near graduates to CEOs know and understand the importance and necessity […]

A Social Media Thanksgiving 2014 (with PB&J Snacks)

Thanksgiving is a time for thanks. With this blog post I give thanks for the social media platforms and tools that have guided me on the social web.  Social media is now embedded deeply into my life and my career. Since my blog is about using social media marketing for personal branding and job search […]