Personal name SEO requires a personal name claim along with a complete and consistent use of your resume name, both on and off the web. “Call him Voldemort, Harry. Always use the proper name for things.” ~ J.K. Rowling, Harry Potter and the Sorcerer’s Stone. And, so should you always use the proper resume name for […]
Schooled in Social Media Spring 2017: Back to Basics
May 15, 2017 by
A student’s perspective provides a fresh reminder of what social media is all about. Social Media Marketing is one of the most difficult classes I have ever taught. And, many of my students say it is one of the most difficult classes that they have ever taken. Keeping up with the constant changes in social […]
Momisms for a Digital & Social Age
May 2, 2016 by
Moms are wise. Moms give good advice about using social media.
Do’s & Don’ts When Using Blogging for Personal Branding & Job Search
April 5, 2016 by
There are many benefits and reasons to blog. Yet, the strategies for blogging are quite different when blogging for personal branding, job search, or career. This blog post explains the process and tools needed.
Is Social Media Your Drug?
March 24, 2016 by
Social media use is ubiquitous. And, excessive use of social media can negatively affect your personal brand, job search, and career. This blog post helps determine if your use of social media may be a problem and offers suggestions for improvement.
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