Your social profiles and the social sharing of career-related content should confirm your personal brand identity to others and provide support for personal name SEO. Content has power for personal branding. The social sharing of curated or created content can: (1) show others what you are learning and thinking, (2) define your personal brand identity, […]
Future-Proof Your Personal Name SEO for Personal Branding & Job Search
June 5, 2017 by
Personal name SEO requires a personal name claim along with a complete and consistent use of your resume name, both on and off the web. “Call him Voldemort, Harry. Always use the proper name for things.” ~ J.K. Rowling, Harry Potter and the Sorcerer’s Stone. And, so should you always use the proper resume name for […]
Google Yourself for Personal Name SEO and Personal Branding
May 29, 2017 by
Is your resume name optimized for a Google search? If not, then you need to complete a personal name SEO audit. I began my academic career with a middle E. By including my middle name initial on all my journal publications and conference presentations, I sought to distinguish myself from all the other Denny […]
Schooled in Social Media 2016: Lessons Learned for Personal Branding
May 18, 2016 by
Even students born into a daily use of their personal Facebook and Snapchat discovered that social media marketing for personal branding and job search requires time management, consistency, a good PLN, and a career focused strategy. Use of social media for personal branding and job search is not as easy as first expected. It takes […]
Do’s & Don’ts When Using Blogging for Personal Branding & Job Search
April 5, 2016 by
There are many benefits and reasons to blog. Yet, the strategies for blogging are quite different when blogging for personal branding, job search, or career. This blog post explains the process and tools needed.
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