Google Yourself for Personal Name SEO and Personal Branding

Is your resume name optimized for a Google search? If not, then you need to complete a personal name SEO audit.    I began my academic career with a middle E. By including my middle name initial on all my journal publications and conference presentations, I sought to distinguish myself from all the other Denny […]

Schooled in Social Media 2016: Lessons Learned for Personal Branding

Even students born into a daily use of their personal Facebook and Snapchat discovered that social media marketing for personal branding and job search requires time management, consistency, a good PLN, and a career focused strategy. Use of social media for personal branding and job search is not as easy as first expected. It takes […]

Do’s & Don’ts When Using Blogging for Personal Branding & Job Search

There are many benefits and reasons to blog. Yet, the strategies for blogging are quite different when blogging for personal branding, job search, or career. This blog post explains the process and tools needed.

A Personal Branding Strategist Walked Into That Same Bar

Personal branding requires networking, both physical networking and social media networking. This is a story of their convergence and the essential role of LinkedIn.   You can learn a lot in a bar.   In a bar there is always someone willing to talk and teach you a few things about life, perhaps even about […]

LinkedIn to Real Life (Part 2: Managing Connections)

Successful personal branding and job search requires both social media and physical networking. This blog post offers strategic suggestions for organizing and managing your connections on LinkedIn for increased networking convergence.  LinkedIn provides its greatest value as a social media network when grounded in the real world. The concept of networking convergence and making physical […]