Ditch the Elevator Pitch for a Social Selling Personal Brand

Physical networking is a necessity for a personal brand. This blog post presents an alternative to the traditional elevator pitch: a social selling un-pitch.

Do’s & Don’ts When Using Blogging for Personal Branding & Job Search

There are many benefits and reasons to blog. Yet, the strategies for blogging are quite different when blogging for personal branding, job search, or career. This blog post explains the process and tools needed.

Is Social Media Your Drug?

Social media use is ubiquitous. And, excessive use of social media can negatively affect your personal brand, job search, and career. This blog post helps determine if your use of social media may be a problem and offers suggestions for improvement.

The Circus is Coming to Town: A Digital Marketing Update

Digital and social media have changed communication and the practice of marketing. This blog post tells a story about this paradigm shift.

A Personal Branding Strategist Walked Into That Same Bar

Personal branding requires networking, both physical networking and social media networking. This is a story of their convergence and the essential role of LinkedIn.   You can learn a lot in a bar.   In a bar there is always someone willing to talk and teach you a few things about life, perhaps even about […]