Schooled in Social Media 2016: Lessons Learned for Personal Branding

Even students born into a daily use of their personal Facebook and Snapchat discovered that social media marketing for personal branding and job search requires time management, consistency, a good PLN, and a career focused strategy. Use of social media for personal branding and job search is not as easy as first expected. It takes […]

Ditch the Elevator Pitch for a Social Selling Personal Brand

Physical networking is a necessity for a personal brand. This blog post presents an alternative to the traditional elevator pitch: a social selling un-pitch.

Is Social Media Your Drug?

Social media use is ubiquitous. And, excessive use of social media can negatively affect your personal brand, job search, and career. This blog post helps determine if your use of social media may be a problem and offers suggestions for improvement.

A Personal Branding Strategist Walked Into That Same Bar

Personal branding requires networking, both physical networking and social media networking. This is a story of their convergence and the essential role of LinkedIn.   You can learn a lot in a bar.   In a bar there is always someone willing to talk and teach you a few things about life, perhaps even about […]

3 Personal Brand Killing Habits to Unlearn Now

Personal brand killing habits learned in college can delay a young professional’s job and career future. This blog post addresses three habits that need unlearning before irreparably damaging a job applicant or an employee’s personal brand in the eyes of important career stakeholders. College is a time for independence.  College is a time for fun. […]